When Government logos go wrong
For those of you that don’t already know, the UK Office of Government Commerce is
responsible for improving value for money by driving up standards and capability in procurement
& to prove it, they have a new logo
Now forget the fact that yet another government department is wasting even more of our money on ‘marketing’ the real problem comes when you rotate the image…
According to Danny Finkelstein
Apparently they are pressing ahead with it anyway. A spokesman for the OGC said (I kid you not) this;
We concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend.